United States

New York

nyc skyline

New York

General information

As the global flagship office in the world's melting pot, we're a family of unique and special individuals who value doing much more than talking. We stand up for what we believe in, think progressively and act bravely—all with creativity at our core. We understand the direct, data-driven, mobile, contextually aware world of today, and doing so, we excel at helping brands compete and add value through connected engagement strategies and immersive, connected experiences. We have a deep specialty in healthcare—voted in MM&M's Top 100 healthcare agencies for three consecutive years. We pride ourselves in caring about our people and giving them a platform for growth and self-expression through a simple ethos of either "winning or learning." And we love doing both every day!

Address

220 East 42nd Street 12th Floor

New York, New York 10017

Contact

Shari Reichenberg, Managing Director

(212) 209-1600
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220 East 42nd Street New York, New York 10017
220 East 42nd Street New York, New York 10017
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    Leadership

    SHARI REICHENBERG

    MANAGING DIRECTOR,
    RAPP NEW YORK

    Background

    As a left-brain/right-brain hybrid, who thrives on the intersection of data, creativity and technology, Shari has helped brands across sectors drive meaningful growth from both the marketing agency and strategy consultancy perspectives. A strategist by training, an operator by experience and a leader by nature, Shari brings thoughtful leadership to RAPP's flagship New York office. Prior to joining RAPP, Shari held roles at Prophet and Ogilvy, and was a consultant at Bain & Company.

    Why I'm At RAPP

    It’s more important than ever that brands build relationships directly with their own customers. RAPP’s heritage of understanding and celebrating individuals makes it an essential partner to any modern CMO. Our people share this philosophy and are passionate about driving results with great work.

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    Leadership

    Perri Grinberg

    VP, Human Resources, U.S.

    Background

    Based in the New York Office, Perri is responsible for providing strategic guidance for Human Resources across our U.S. market. She has over 20+ years of experience crafting sound HR strategies focused on talent management and acquisition, organizational design and development, employee engagement, compensation, employee relations, and performance management. Perri joined RAPP from Time Warner Cable, where she played a variety of HR, business-partner roles-leading talent management, total rewards, and HR operations across her internal client groups.

    Why I'm At RAPP

    RAPP is doing some amazing things. I’m really excited about the opportunity to make a difference by accurately defining problems and crafting the solutions that benefit our talent most. I believe in RAPP’s vision — it’s great to join an organization that’s constantly thinking about doing things differently, even in HR, impacting our people by building truly meaningful connections.

    perri grinberg portrait
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    Leadership

    Moa Netto

    Chief Creative Officer

    Background

    Moa is an award-winning creative with over 150 awards to his name. In 2017 he was elected the best digital professional in Brazil, according to the Brazilian Advertising Association. His background is in digital and direct advertising, but he also spent eight years working in traditional agencies. He has served as a jury member at some of the most important advertising festivals in the world, including Cannes Lions (2017 and 2013), D&AD (2017), London Festival and Webby Awards, among others.

    Why I'm At RAPP

    I’m at RAPP for several reasons. I hope to combine the two most powerful forces in the future of advertising – creativity and data – and help the agency become a global benchmark for the creative use of data. I will also work to fight for the best ideas, develop our team, grow the business and have a great time, all while creating groundbreaking work that helps our clients grow.

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