Background John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead RAPP U.S.

Why I'm at RAPP RAPP is home for me. After being away for a few years, I found nowhere more focused on driving business forward and delivering value through creative, innovative thinking. RAPP’s internal dedication to people and culture is second to none.

Background David is a 20+ year agency veteran with depth in digital, direct and loyalty marketing and experience who thrives in building trusted relationships with clients and partners. David previously held global client leadership and managing director roles at Javelin, Wunderman and VMLY&R, focusing on clients including AT&T, Microsoft, Kellogg, Yum! Brands, Bank of America, The Humane Society of the United States, Citi and Novartis.

Why I'm at RAPP It’s never been more critical – or possible – to create meaningful, differentiated experiences that create value and trust between people and brands. RAPP is leading the way in helping modern marketers capture attention, spark and maintain engagement, create preference, and prove effectiveness. At a time when human and business outcomes have never been so inextricably linked, RAPP is able to truly be our clients’ most valuable partner.  

Background Shalini started her career over 17 years ago in digital marketing, when the practice was still in its infancy. She has established herself as an expert in digital and CRM and brings that experience to RAPP. She’s led engagements at a variety of agencies including Critical Mass, Sapient and Merkle and has had the opportunity to work with dozens of brands, including Warner Brothers, Under Armour, Nestle Waters, Nespresso and Infiniti USA, to name a few.

Why I'm At RAPP RAPP is leading the charge on how individual data can dynamically change a brand’s relationship with every customer. I’m excited to be part of a company that understands the power of innovation by using data, technology and creative to define the new frontier of direct marketing.

Background Raj brings a blend of agency and clients-side experience in digital marketing, across multiple industries, and a passion for data-driven decision making. With a strategic mindset, focused on enhancing business performance, he has proven success in customer-lifetime-value based experience optimization and evangelizes customer journey mapping as its foundation.

Background Mark brings over 20 years client-side experience in digital marketing and marketing strategy. An innovative and strategic thinker with vast experience in leading digital technology and CRM teams. Mark joined RAPP after serving 37 years with the U.S. Army, where he managed the U.S. Army’s marketing web site, and pioneered the U.S. Army’s first online recruiting site, as well as the Army’s first social media marketing sites.

Why I'm At RAPP RAPP is a team of innovative thinkers who strive for data-driven solutions designed to improve the customer's journey while optimizing performance. Being a part of RAPP allows me to be surrounded by an amazing team that shares my passion for solving complex challenges with data and technology.