For 20+ years, Paul has dedicated himself to following the customer on their journey along the path to purchase and lifelong brand loyalty. This passion has led to a profound expertise that helped him forge a leadership standing in the industry. Paul brings integrated, CRM and digital experience and has held senior agency positions in Client Services and Strategy. With a focus on customer engagement and an impressive arsenal of analytics and social CRM know-how, he works across business categories and marketing channels. His client roster includes Mercedes-Benz, Scotiabank, Sick Kids Foundation, Coca-Cola, BASF, Mattel, Dove, Knorr, Heineken, Becel, Investors Group and many more. Paul also teaches Communications Strategy at the Schulich School of Business Faculty as part of their renowned MBA program.