Why I'm At RAPP To solve complex business challenges and continue innovating for clients as well as team RAPP. Using data as the anchor, I aspire to bring solutions that marry the art and science and constantly improve and optimize customer journeys.

Background Cecil has extensive expertise in military marketing, recruiting, and government contracting. As the leader of the US Army Marketing Technical and Analytics programs, he seamlessly integrated data-driven strategies with precision marketing. A forward-thinking technologist, Cecil thrives at the intersection of creativity and technology, with expertise spanning CRM, e-commerce, and recommendation engines. Now at RAPP, he focuses on developing innovative, privacy-focused CRM solutions that deliver meaningful and impactful outcomes. 

Why I'm at RAPP RAPP’s innovative CRM approach leverages data and technology to craft meaningful 1:1 customer experiences. It’s inspiring to contribute to transformative solutions that redefine direct marketing. By dynamically using data, technology, and creativity, RAPP is reshaping how brands connect with customers, and I’m thrilled to be part of this cutting-edge journey.