Background With a passion for understanding the links between behavior and brands and igniting the spark that turns curiosity into action, Erica has over 15+ years experience leading client relationships and operations across a wide range of categories. She brings deep account strategy experience that extends globally. Erica partners with clients to help them build better product offerings and dynamic data-driven campaigns. She most enjoys building rockstar teams, provocative thought-leadership and helping her clients businesses grow.

Why I'm At RAPP Having a varied background in the industry and a unique viewpoint, I‘m not afraid to bring that full experience to work everyday because RAPP embraces me as a fiercely unique individual. That support gives me the wings to fuel the business and the agency for the better.

Why I'm At RAPP I love combining logic and magic to create and evolve solutions and stories for our clients!

Why I'm At RAPP Two words: Fiercely Individual. I wanted to be a part of an organization that accepts everyone for their uniqueness and everything that brings to the table. I have admiration for the creative process and as a creative person myself, I looked for an organization where that part of myself could flourish as a culture add.

Background Mark has over 25 years of advertising and marketing experience, with nearly 20 years with Omnicom and RAPP in the CRM and precision marketing practice. His vertical experience includes Automotive, Telco, Financial Services, Entertainment and CPG. Mark now leads the Central Region Account Leadership teams, where he is responsible for applying account and agency management best practices to deliver on client objectives.   

Why I'm at RAPP RAPP continues to deliver on what matters to clients as well as what matters to staff – being fiercely individual. RAPP’s innovations in unifying our client’s customer journey using technology, data, media and the art of creative is what sets us apart from our competitors. Driving these solutions and proving to the client that these results matter is what keeps me, and the teams motivated.  

Background For over a decade, I have helped global brands craft unique compelling stories for the Chinese market. I have led branding, social, research, and strategy projects across a diverse range of industries from automotive to fashion to non-profit. A student of China for two decades, I am inspired by China’s swift transformation and innovation of extraordinary tools for data, insight and communication.

Why I'm at Rapp China’s unique ecosystems and digital behaviors make this an incredibly exciting market to apply and evolve RAPP’s powerful social CRM and digital transformation toolset. I believe in the power of technology to positively transform our relationships with our brands, our institutions, our cultures and ourselves.

Background Stephanie has 14 years of project management experience across various industries including financial, automotive, non-profit, restaurant, government, and entertainment. She has a passion for process optimization and implementing solutions that drive efficiency and empower individuals. She believes that no task is too small, and everything is an opportunity to learn, grow and inspire others.

Why I'm at RAPP I love being part of a team whose focus and passion is to do the best they can every day. We inspire and challenge each other and are always pushing for greatness.

Background Ward is a seasoned practitioner of data science with over 15 years of analytics leadership experience who applies today’s advanced techniques with a keen eye for practical application. One of his favorite quotes is “lies, damned lies, and statistics.” You will see this quote play out as he passionately pursues the art of uncovering what data are really telling us while understanding that many of today’s business challenges require an analyst to uncover insights in a world of gray. Ward brings his broad experience of applying data science solutions from solving challenges in customer marketing, inventory management, supply chain optimization, corporate real estate, and credit risk.

Why I'm at RAPP I love a good challenge. At RAPP, I encounter new and exciting challenges where I can partner with great clients, helping them to see how analytics can drive business growth.

Background Wen is a seasoned veteran in marketing finance with 20+ years of leadership and innovation. Ambidextrous in both client managerial accounting and shared services cost accounting, he prides himself on team building and his analytical abilities. Wen enjoys a robust excel spreadsheet in his spare time.

Why I'm at RAPP RAPP embraces change and allows me to be proactive and intuitive to forward that change. “Fiercely Individual” is the day-to-day calling card.

Background Tom has 15+ years of technology experience in the marketing and advertising industry, delivering creative solutions for complex business needs across countless verticals. He has collaboration as a core principle and believes that the best work comes from everyone working seamlessly together to solve problems in a creative manner. Tom thrives on finding solutions to seemingly impossible problems and fostering the spirit of innovation. 

Why I'm at RAPP Being able to work with such a vibrant team of brilliantly creative minds on complex and fiercely individual work is something every technologist dreams about. The opportunity to lend my ideas and expertise to the mix to deliver more fantastic work on behalf of our clients is what gets me up early in the morning and ready to get working!