February 07, 2017
Belinda Collins, Senior Strategist at RAPP UK, tells us why traditional loyalty is dead and customers know it.
Collins states, “As customers become less loyal, the value of loyalty programmes is also called into question. Where once they provided a little something extra, the declining value of the loyalty point as well as price competition has led many to re-evaluate where and when they participate.”
So where do we go from here? Learn more with Little Black Book.