July 29, 2016
RAPP Dallas’ SVP of Planning, Cecy Shveid, shares her POV on “What Customer Loyalty Means in a Fear-of-Missing-Out World” with MarketingProfs.
With rapid technology changes, cutting-edge content available through nontraditional channels and constant product upgrades, customers are typically not loyal to any one particular brand anymore.
So… how do brands create loyalty? According to Shveid, “All businesses should seek to create an authentic, emotional connection with their customers. Make your products and your brands worthy of loyalty, and that loyalty will arrive.”
To read more visit MarketingProfs.