January 12, 2017
Hakarl Bee, Group Creative Director at RAPP NY, speaks to the importance of brands’ narrative with Chief Marketer.
“Advertising is no longer just a loose collection of disciplines such as branding and promotions. Rather, solid advertising campaigns are built around good stories. Everything that marketers do should help tell that story, regardless of the specific task a client may have charged them with in the moment.
The best marketers are storytellers. After all, how many customers truly make purchasing decisions based on statistics or a cost-benefit analysis? Emotional appeals are the truest way to connect with customers, and stories are the most powerful method for doing so.
This is what makes your brand’s narrative so important.”
Read the full article here.