OPENING THE VELVET ROPE WITH PERSONALIZED INCLUSIVITY

John Wells, Managing Director of RAPP LA, shares his POV on why brands should practice personalized inclusivity when interacting with consumers, with imedia.

He states, “What these brands are missing is one key ingredient: inclusivity. Stop keeping your customers outside the club with a bouncer at the door. Instead, make a personal connection that brings them into the brand experience.”

Read more on how to put inclusivity into action and drive engagement with imedia.