September 26, 2016
Shravya Kaparthi, Strategy and Decision Sciences at RAPP Dallas, shares five ways to balance data insights and empathy to rise above the din and make connections with consumers.
“’How do I reach customers?’ isn’t the question any longer. We’ve got that one down. The real question has now become: ‘How do I ensure my messaging is engaging customers and calling them to action?’”
What are the 5 ways to key into the purchase driver?
- Use data to drive precision
- Target consumers along their journey
- Tailor the journey to the consumer
- Provide context to add meaning
- Employ a cross-platform approach
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