June 10, 2016
What really is CMR? How is it different from CRM? RAPP UK’s Senior Copywriter, Heather Hughes, gives us the scoop from a creative perspective.
In our opt-in culture, customers choose the brands they want to interact with – and on which terms. There is no simple 5-step guide to creating better CMR, but there are creative considerations to explore.
“The customers are now the ones holding all the cards. And with CMR, we can take a peek at their hand and deliver the cards they want.“
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