June 16, 2016
Aimee Bryan, Planning Partner at RAPP UK, shares her view on the power and responsibility of the consumer with The Guardian.
Consumers have the power to share their wants and needs with brands. More than ever, brands are listening and trying to meet consumers’ needs. Therefore, consumers must now speak up and tell brands what they really want.
“…let’s tell these brands where they’re going wrong. Directly, rather than to all our friends and family. Or under our breath to the commuters around us. Ultimately, it saves everyone time and money. So, speak out people! As customers, it’s our time.”
To keep reading, visit The Guardian.