September 22, 2016
Aimée Bryan, Planning Partner at RAPP, shares her POV on “switching off’ in the digital age, with Little Black Book.
Bryan comments, "As humans first, and marketers second, the last thing we want is for our customers to feel ‘hunted.’ So let’s collectively start thinking twice before we hit that ‘send’ button. Before ‘off we go a-stalking’ let’s consider whether our actions will feel invasive. Whether they’ll feel like they’re overstepping the line of the relationship we hold. Or the relationship to which we hold the right.”
What should marketers be considering? At what point do they cross the line of their tactics being “too much”?
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