NAYANI VIVE TALKS WITH AMERICAN MARKETER AND BRAND/AGENCY RELATIONSHIPS

"A compelling campaign used to be enough. That was back when brands could get by on surface-level marketing efforts and customer promotions. But those days are over.

Now, consumers expect more social responsibility from brands. In some cases, they are even willing to pay for it.

Today’s consumers view the brands they support as extensions of themselves. They appreciate those brands that choose to stand for something – better yet, some things – in the context of social responsibility while also championing all-important factors such as diversity and inclusion."

Read more with American Marketer.