RAPP US'S MOA NETTO INTERVIEWS BURGER KING'S CEO 

"I was fortunate to have a quick conversation with Fernando Machado, Burger King’s (BK) global CMO, about a theme that always spoke to me, as a creative: the art of making bold ideas happen. I’ve, persistently, been a strong believer that ideas which stand out through creativity are more successful in moving people to take action and, therefore, have a stronger business impact. And, throughout his career, Machado has been consistently delivering on that – successfully challenging traditional (read: safe) approaches for brands like Dove and Burger King.

During our chat, we talked about things like fear of failure, risk mitigation, long-term value building, and the importance of data and technology to enable bold ideas."

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