RAPP CEO MARCO SCOGNAMIGLIO TALKS ABOUT OUR INDUSTRY'S NEXT THREE JOBS

"Polarizing views seem to dictate many aspects of our lives today, but I think, as marketers, we can all agree on one thing: our industry is evolving faster now than we ever could have imagined.

From consultancies further encroaching on agency territory, on a mission to build a new agency model, to brands bringing more marketing duties in-house, to new direct-to-consumer brands popping up every day – the space for agencies to thrive (and survive) is shrinking. Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem—but, just as importantly, they also need to rethink the roles within their four walls.

What type of talent and leadership is needed to help agencies stand out and deliver real value to clients today? What new jobs are necessary for an agency to keep its integrity and survive this encroachment?"

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