RAPP LA'S PRESIDENT, JOHN WELLS, TALKS THE FUTURE OF AUTOMOTIVE WITH ADFORUM

John wells shares his thoughts on the future of automotive, in an interview-style editorial.

What’s your opinion on the current state of automotive advertising?It feels, a bit, as if different brands and marketers are all continuing to play the same game. There is a lot of good marketing and advertising happening, but you don’t see a ton if differentiation across the vertical.  It’s always easy to say, “We need more innovation or disruption in our industry, in general,” but, as it relates to automotive advertising, I feel there has been a lot of similarity – sameness of messaging – for quite some time.

Read the rest of the interview with AdForum.