February 10, 2016
Joe Hopper, a Senior Social Strategist with RAPP UK, shares his point of view on the impact Snapchat is bound to have on the way brands and advertisers approach Super Bowl advertising, moving into the future.
“Snapchat was an official part of this year’s Super Bowl for the first time, landing four major sponsors – Pepsi, Amazon, Marriott and Budweiser, for an NFL approved Super Bowl Live Story.
Branded content in Snapchat is not new of course, but the content has predominantly felt rough and ready.
However, this time it’s different - this time we’re talking big budgets.”
Read the rest of Joe’s POV here.