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How Pinterest got the attention of ad agency execs

November 09, 2015

RAPP USA’s President, Greg Andersen, shares his POV on Pinterest’s evolution with Adweek…

"Pinterest is positioning itself not only to make gains on Google in terms of intent-driven search, but also to compete with major e-commerce platforms as well," Andersen said. "The power of the Pinterest platform is in tapping into the consumer's purchase mindset at all stages of its process from inspiration, discovery and now all the way through the purchase itself."

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