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2016 marketing predictions from the C-suite, with Forbes

November 07, 2015

RAPP USA’s President, Greg Andersen, provides his point of view to Forbes, as we inch closer to 2016.

Prediction # 11: The Maturation of Addressable Communications will Advance Across Channels
Addressable communications, targeting individuals/times/places/interests/sentiments/etc, will continue to advance across more channels, including the device formerly known as television.  While privacy laws and the general proliferation of content will start to transform the relationships between people and brands to more of an opt-in orientation, it will also ensure a common benefit: relevance in the moments that matter.”

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