WHAT’S NEXT FOR PHARMA AND DIGITAL ADVERTISING?

September 07, 2016

RAPP’s Maryann Kuzel shares her Pharma knowledge with PharmaVOICE and discussing how the increasing number of digital consumers is creating ample opportunities for pharmaceutical marketing.

Kuzel states, “As more therapies for rare diseases come to market, marketers need to use precision targeting instead of mass marketing to get the right therapies to the right patients through the right digital avenues.”

Read more with PharmaVOICE.