February 24, 2017
Marsha Tunkel, Strategic Planner, RAPP UK discusses how to remove aspects of risk and paraglide into commercial success. She compares the risk of trying new things and its benefits in personal life to risk taking and rewards in business.
She says, “But is there a way to remove the risk if a brand wants to try something new to engage consumers? And how much actual change is needed for brands to remain as relevant to their competitors in order to drive real commercial value?”
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