February 21, 2017
Liz Hartley, Director of Experience Planning, RAPP NY, discusses how to intrigue Gen Zers in just a couple of seconds… while keeping them engaged.
“In just three years, Generation Z will make up 40 percent of consumers — and that means it’s not just about reaching Millennials anymore. We’re looking at a whole new a group of consumers being pegged as 100 percent mobile first, more resourceful, and more wired to tune out traditional advertising and marketing.
They grew up inundated with more information than any other generation to date, but they’ve adapted and know how to cut through that noise (aka keep scrolling). While people love to talk about how “kids these days just can’t pay attention,” that’s not exactly the case. Yes, Gen Zers have short attention spans, but if you can intrigue them in just a couple of seconds and give them a reason to keep engaging, they can — and they will.
So how exactly do you do that?”
Read the full article here.