February 03, 2017
The Drum asked their member agencies “if people have had enough experts, and if so, do spokespeople still have a valid role to play in promotional marketing campaigns?”
RAPP UK’s Strategist, Matt Shaw shared his POV on the topic. He stated, “Expert opinions are far less influential than friends’ or family members’; a film can have five star reviews and flop, it’s positive word-of-mouth that drives box-office success.”
To read more visit The Drum.