February 01, 2017
Shiona McDougall, SVP, Strategy, RAPP UK shares her POV on the controlling nature of consumer-brand relationships.
Are you a client relationship control freak? Shiona says, “Many brands and marketers are still clinging on to control. It’s understandable. Control is a human response to chaos and anxiety, and chaos and anxiety are rife in our industry thanks to the levels of change in recent years.”
Take a closer look to see if you are having contolling relationships with clients and how to relinquish control with The Drum.