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DTC cookie brand Deux picks social, OOH to reach Gen Z

September 01, 2022

Working with influential endorsers, transparency around labels and ingredients, clean visuals that stand out on the shelf and online, as well as an ability to utilize the native capabilities of digital and social media will likely help Deux stand out and reach Gen Z consumers, according to analysts. “By targeting a generation that’d grown up with access to more information than any generation before, their approach is tailor made to succeed on their audience’s terms,” said Edward Mclarnon, svp and regional experience strategy lead at creative marketing agency RAPP.

Deux is not the only brand taking to OOH marketing and social media to reach Gen Z. Gut health soda brand Poppi and DTC chocolate vitamin brand Sourse have taken similar approaches to reach that demographic, as Gen Z consumers are more aware of what goes into their bodies.

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