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Mental health in marketing: how to turn a moment into a movement

Erica Kraus

January 20, 2022

The COVID-19 pandemic has underscored that healthcare extends beyond treating physical illnesses alone. The pandemic has created a parallel mental health crisis with millions suffering from depression, anxiety, social isolation and other conditions. People of all ages and identities who might otherwise thrive in their lives and careers need help.

This collective experience has lifted veils of misunderstandings, stigmas and shame surrounding mental illness. During Mental Health Awareness Month last May, Omnicom sent a mailer to all U.S. employees encouraging them to “put emotional health first.” The mailer also included survey results reporting that 84% of adults reported anxiety, sadness and anger in response to prolonged stress. Notably, more than 50% of Americans will be diagnosed with a mental health condition during their lifetimes.

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