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The TikTok generation: build brand loyalty by offering creators freedom

Jonathan Lemze

July 25, 2022

Brands must ask themselves an honest question: how can we tap into social communities, build loyal audiences, and use creators to resonate with a new generation of consumers?

The answer isn’t as simple as throwing money at a trending influencer. It requires a solid social strategy, a high degree of trust, and the flexibility to allow creators to do what they do best: create social-first content.

Here’s how you can build loyalty on TikTok, stay true (and consistent) to your brand identity, and get the most out of your influencer partnerships.

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