August 27, 2018
AdForum interviewed Anne Marie Neal, RAPP Worldwide's Global CMO, ahead of Women's Equality Day on August 26th, to learn her POV on equality and understand RAPP's plans for addressing the subject and leveling the playing field in the marketing industry.
"In your opinion, what do you see as being the biggest change in the advertising industry since women have begun to break the “glass ceiling”?:
The most important word in that question is ‘begun” as there is significant work still to do as we have chipped away at the proverbial ceiling, but let’s be very clear, it has not been broken. The biggest change in the industry, and probably in the world, is that we are openly discussing it and forcing multiple steps towards equality. In our industry, we’ve seen amazing women such as Shelly Lazarus, CEO of Ogilvy & Mather to Linda Kaplan Thayer of the Thayer Group, to most recently Wendy Clark, Global CEO of DDB, break that ceiling demonstrating viable progress. We now look to those women to drive systemic change for all women as demonstrated by initiatives such as TIME’S UPTM / ADVERTISING. But it is incumbent on all of us to commit to actions such as mentorship, sponsorship and different hiring and nurturing practices to create a collective force that will indeed break that ceiling."
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