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2024 predictions from MM+M Agency 100 honorees

December 27, 2023

The most successful agencies will be those who use both generative and analytical AI to reach millions of individuals in the right place/time/channel to drive the most impact for their clients. Brands will start to move away from consolidated holding company agency teams and towards the specialists who are the best at what they do. And it’ll be all about people, people, people: The agencies who invest in their people as fierce individuals will have the most engaged talent base who drive the best work and most growth. — Shari Reichenberg, regional president, Rapp East

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