June 09, 2020
"RAPP Worldwide’s New York innovation lab was envisioned as a place where members of the RAPP Well team can immerse themselves in the latest technology, hardware and branded experience trends. It’s a playground for agency creatives, a room of prototypes that already includes a wireless EEG wearable that can assess stress and a VR-based mental fitness station.
The lab is one of several vehicles through which RAPP Well has embraced the industry’s shift from product-driven to content-driven marketing and from campaigns to experiences. “It’s a practice-what-we-preach kind of thing,” says RAPP NY managing director Shari Reichenberg, who joined the company in November."
Read RAPP's Top 100 profile with MM&M.