As the world continued to accelerate its need for cybersecurity due to ever-more pervasive use of technology and life-changing scenarios like the pandemic, we needed to attach Palo Alto Networks to cybersecurity for brand recall.
The cybersecurity space is not usually a positive one, with a focus on the constant threats of the world. So we wanted to break through that and capture hearts and minds by focusing on the positive role of cybersecurity. We created a video to inspire leaders to feel secure enough to innovate, imagine and build that tomorrow, today.
When the video was shared at IGNITE, PANW’s big industry event, it was met with great positivity. Bringing a human, emotional element to the cybersecurity space is not common for this audience. Being able to see the positive aspects of their work (and not just focus on the constant threats of the world) really seemed to connect with everyone at the event.