December 27, 2019 under
MOA NETTO SPOTLIGHTS A MOVING CAMPAIGN WITH THE DRUM
Moa Netto, CCO, RAPP US, talks about the bravery in getting the ET 'A Holiday Reunion' spot for Xfinity together and on air.
"A recent piece of work that really impressed me is Xfinity’s ‘A Holiday Reunion’ short film featuring ET, launched during Thanksgiving to celebrate the idea of reconnecting for the holidays.
There are so many parts that I love, like the simplicity of the idea, its non-traditional format, its emotional connection to this time of the year, how it transported us back in time and the way the brand was smoothly introduced."
Learn more about his POV with The Drum.