RAPP'S MICHAEL MINAMI OFFERS TIPS FOR THINKING CRITICALLY WHILE EXPLORING DATA-DRIVEN MARKETING

"Individuals have come to expect more out of the overall customer experience. Fail to meet those expectations, and they’re likely to find another brand that will stand up for their individuality. In fact, 89% of consumers have switched brands due to poor customer experience. Marketers were quick to respond, ushering in a new era of persuasion: data-driven marketing."

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