MEGAN CURLEY, RAPP SF, WEIGHS IN WITH INC. ON HANDLING CUSTOMER DATA

"Facebook's new privacy-first policy comes as no surprise. Given the social media giant's rough 2018, Zuckerberg and Co. had to do something to begin repairing the damage. Unfortunately, it may not be enough.

New legislative moves, including Europe's GDPR, tell brands one thing--that customers want more control over their data. Companies ignoring that mandate will suffer in the public eye, while those that go above and beyond will enjoy the approval of the masses."

Read what Megan has to say about the future of privacy and customer data with Inc.