THE GOOD, THE BAD, THE CHRISTMAS AD - WITH THE DRUM

"There’s always a tension between our desire for novelty and our love of tradition at Christmas, but this year, I think tradition has the edge and this is why.

In uncertain times, humans gravitate towards certainty: we are hardwired to do this. Fleeing the unknown has helped the human race to survive.

And the level of uncertainty that’s facing us today is unique in history, it’s not just the economy, or political unrest, it’s also social structures, health, the environment and even personal identity – meaning we have fewer spaces of certainty to take refuge in."

Read more with THE DRUM.