HEATHER SALKIN, RAPP NY, SITS DOWN WITH ADFORUM TO DISCUSS THE ADVANCING FEMALE-FORWARD CULTURE IN OUR INDUSTRY

"How would you describe the overall culture at your agency and would you say that there is a separate female culture?   

RAPP is a Culture First agency. Culture is an inherent part of our roots, baked into how we create innovative work – and how we collaborate along the way. We are optimists, who have seen first-hand that the most effective campaigns, programs, products, and platforms come from a team that balances creative energy and playful attitudes with a fearless drive to deliver intelligent, data-driven solutions. It’s RAPP’s strong culture that propels us to never give up on this vision. We find the smartest solutions - together. When we enjoy our work – and each other – the best ideas are born.

There are many sub-cultures within our walls – just like at any other thriving agency. And the Women’s Culture within our organization is one of the strongest I’ve seen. Gandhi said it best: “Be the change you want to see in the world.” The women at RAPP know that change doesn’t happen, without initiative. No matter what we do, we make an effort to lead with confidence. RAPP women support each other’s ideas. We make sure all voices are heard and we’re proud of how we represent RAPP in our industry. We know that we are still paving the path for the future women leaders in our network, and take our roles as influencers and thought leaders very seriously."

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