HAMISH McCOLLESTER, RAPP LA, TALKS WITH MARKETING TECH NEWS ABOUT BRAIN HACKING

"It is no longer a secret: Reward systems that trigger chemicals in our brains and drive user engagement are built into many modern technologies.

In fact, a piece published by The New York Times titled “How Evil is Tech?” questioned the manner in which social media applications leverage random reward loops. These psychological techniques are designed like slot machines to randomly release dopamine into users’ brains, which is an effective way to reel people back in for future rewards.

But The New York Times is not alone in its concern about how ethical this type of for-profit brain hacking is. Technology leaders — including some who pioneered these very techniques — have spoken out about the danger posed by technology addiction and how it affects our personal lives.

Meanwhile, marketers wonder not only if they can leverage these same techniques to improve their CRM programs, but also — again — whether it is ethical to do so."

Read the full article here.