October 06, 2017
When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. While deploying emails at an unfavorable time can certainly lead to lower engagement levels, many other time-related variables should also be considered — audience demographics, life milestones, the price of the service or offering that’s being marketed, and more.
With a deeper awareness of the issues in play, you can use the “time factor” to your advantage and better set up your campaigns for success.
Read the full article here.