RAPP'S EMILIO BASALDUA SHARES GUIDING PRINCIPLES FOR BUILDING BEST-IN-CLASS DASHBOARDS

"Modern marketing campaigns are constantly churning out data that can allow companies to continually improve customer engagement. But for that data to be useful, it has to be organised and presented in a way that key stakeholders can understand and act upon.

Enter the marketing analytics dashboard. These visual data representations provide a single, unambiguous source of truth about campaign performance. They allow stakeholders without a background in data science to easily see patterns, trends, and outliers, and to garner insights that enable rapid optimisation and better decision-making on future campaigns directed at individuals."

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