August 22, 2016
After the Brexit vote, many of the UK’s marketing agencies were forced to split. Despite this, there is a positive, unified message coming from our industry: “Let’s get to work."
RAPP UK’s SVP, Strategy, Shiona McDougall, shares her POV on the situation with The Drum, discussing what this split means and how it’s a wake-up call for UK marketers.
She says, “Brexit was a shock to many who operate in the London media bubble echo-chamber. If nothing else, this should be a wake-up call to our industry to ensure that we really do understand consumers and what matters most to them (not just what we think should matter most to them).”
Read more with The Drum.