March 28, 2016
“Often a bridesmaid, never a bride,” a popular campaign from the 1920’s still rings true today. In advertising, the Creative Director is typically the center of attention, but lets not forget about the people behind the scenes propping them up.
RAPP UK’s Executive Creative Director, Jason Andrews, Chief Executive, Chris Freeland and VP of Business Development, Alison Clark, comment on their roles in the agency.
Clark discusses Business Development, stating, “One of the biggest challenges is working out which clients are really serious about wanting a new agency and then whether those clients are the right fit. Agencies can find themselves chasing anything and everything and not completing anything well.”
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