IN THE PRESS
January 01, 2026
"In 2026 we’ll see the beginning of the great interface battle. People will increasingly use AI agents as their primary interface, forcing traditional brands who have historically owned the user interface to reinvent. Users will expect conversation-based experiences, transparent pricing comparisons, and frictionless transactions without leaving the chat interface. The real battle will be controlling the data relationship: brands retaining CRM touchpoints will gain competitive advantages through zero-party data and personalization, while those relegated to backend providers risk commoditization.
Winners in 2026 will adopt a dual-channel strategy—excelling both within AI interfaces and maintaining direct customer touchpoints. Brands ignoring this shift will inevitably lose relevance as customers increasingly bypass traditional apps and websites entirely."
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