May 23, 2016
On May 23, SAP launched their new campaign, ”Live Business.” The idea behind this campaign is to show the importance of “businesses having insight to act in the moment” in a digital economy.
RAPP led all direct marketing efforts, working in collaboration with other Omnicom agencies on the campaign.
As part of the campaign, to illustrate the importance of being in the now, “Live Business“ helped “motorcycle shoppers customize bikes in a shop before buying them,” and saw “an athletic gear company try to keep up with a customer's quickly changing interests, including aerial karate.”
To learn more about the campaign, continue reading with Ad Age.