IN THE PRESS
June 20, 2024
Rapp devoted considerable energy in 2023 to a mission of sorts: more effectively merging its precision-
marketing strategies with consumer- and HCP-facing marketing tactics. Longtime client Eli Lilly served as the test case for the revamped approach.
West regional president Ludovic Gougat says Rapp has endeavored to help Lilly transition its marketing model from a traditional one (read: heavy TV spending) to a more personalized, data-driven one.
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