June 05, 2017
RAPP Brazil helped Pepsi, the UEFA official sponsor, launch a unique campaign for the UEFA Championship League Finals.
Pepsi asked Soccer fans if they would trade their most unforgettable sports ticket for a ticket to the UEFA Finals. The fans were surprised and torn when they were asked to make the trade – and their responses were astonishing, because they expressed how priceless the tickets were to them. When some of the fans agreed to trade their most valuable ticket for the UEFA Final ticket, it showed Pepsi how much this UEFA Finals means to fans.
See the campaign and read the full articles with Maquina do Esporte, AD News, and GKPB.