December 12, 2016
Ally Waring, Strategist at RAPP UK, discusses why food and drink brands should be utilizing Instagram to reach out the social community.
Ally says, “Snackable content is not just short, but sweeter than nectar for marketers and consumers alike. We open our newsfeeds with apathy, consuming everything with passive mindsets and so it is little wonder that we react to short, punchy content that makes our hearts skip a beat, or our tummies rumble.”
Food and bev have become“Instagramable” and marketers need to take advantage of the trend and find a way to stand out for the sake of the Instagram picture.
Read more with The Drum.