May 22, 2017
To help BMW launch a new motorcycle model, RAPP Brazil struck a balance between insights, big data and creation, resulting in a film based on experiences.
“Over the last several months, BMW has been increasingly exploring ways to utilize date in the creative process... Last week, BMW released a video made to promote a new motorcycle, which displayed these two elements: data with creative insights.
The “Stories Around the Campfire” video presented three motorcycling lovers and usual consumers of the brand being surprised with the opportunity of being the first test drivers of the new motorcycle.”
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