December 20, 2016
RAPP Worldwide, a global creative agency that builds direct, meaningful and high-value relationships between brands and people, and part of Omnicom’s DAS Group of Companies, has appointed Mitchell Caplan as Chief Growth Officer, U.S., operating out of the agency’s flagship New York office.
Caplan will report to and work closely with Addison Deitz, EVP, Director of Global Operations and Client Support, with a primary focus on driving new client growth in RAPP Worldwide’s U.S. offices, including New York, San Francisco, Los Angeles and Dallas. Caplan also will represent the U.S. region as a member of RAPP’s global leadership team.
“Mitchell has an impressive track record working with global agencies to successfully position them for growth,” RAPP Worldwide Acting CEO Marco Scognamiglio said. “He brings to RAPP deep experience in data and technology, as well as a reputation in our industry as a savvy and collaborative business leader.”
Prior to joining RAPP Worldwide, Caplan’s 20 years’ experience spanned roles including CMO of IBT Media New York, CMO of Young and Rubicam/WPP New York and CMO of McCann Erickson New York. He served as Managing Director, Business Development at The Kaplan Thaler Group when it was named the “Fastest Growing Agency in North America” by Ad Age.