February 08, 2018
Most people today likely interact with chatbots on a regular basis, whether they recognize it or not. In fact, chatbots are enjoying a surge in popularity, rivaling the app boom that accompanied the emergence of the smartphone in the mid- to late 2000s.
Consumers can perform myriad functions through a chat interface, from ordering a pizza to checking their credit scores to tracking down concert tickets. And as we know, learning interfaces can even recommend items on the basis of consumer interests and past purchases, better informing every subsequent interaction that user has with a brand.
Such ubiquity means that brands are in transformative territory right now, where design (ethos) and empathy can build more human interactions and, by doing so, simplify user choices. By utilizing AI, conversational interfaces can create even more elegant user experiences, providing hosted and more personalized experiences that are rooted in data. Read the full article here.